Why a Sound
API Strategy Is Critical for
Insurance Companies
From the rise of insurtech startups to supporting digital innovation for existing channel partners to giving customers the best possible experience, integration is not a nice-to-have, but a necessity. To keep pace, insurance companies are leveraging APIs to power their modernization efforts. Using APIs, insurance companies can build applications that leverage third-party offerings – providing customers with more integrated and innovative services. Additionally, initiatives such as “Open Insurance” are gaining traction among insurance providers who want to create an ecosystem that enables them to share data through APIs.